The equivalent to Google
AdWords on the Yahoo! search engine. For basic information
about this type of advertisement see under AdWords.
The differences between
Google AdWords and Yahoo! Search Marketing are:
While an AdWords
campaign starts immediately after the set-up Yahoo!
reserves the right to check each ad for conformity with
it’s Terms of Service. This might take up to 3 business
the max. bid determines where the ad is displayed
relative to the other ads for the same keyword. That
is, the ad with the highest bid will rank on the top.
Google ranks ads according to the relation between max.
Hence an ad with a max bid of $0.50 and a CTR of 3%
(revenue for Google $1.50 for every 100
) will rank higher than an ad with max bid $1
but only 1% CTR (only $1 for every 100
Opposite to Google
Yahoo! also displays sponsored ads at the bottom of a
search result page, below the 10 organic
lower half of the
search result page for the search term “buy acoustic guitar”
with sponsored ads to the right and below the organic search