Virtual Real Estate:
Virtual Real Estate typically
denotes a number of content based websites
being owned and run by a single person or company to make
a profit. The term was coined by John Reese, one of the most
famous and successful Internet marketers.
The idea behind it is quite
plain and simple. You first start with a website and promote it
by any method you choose, to get some traffic. The website, of
course, has to include ways to make a profit as this is the
whole idea behind the VRE concept. Most often this will be some
kind of advertisements on the site such as AdSense-, Yahoo
Publisher Network- or MSN adCenter-ads. But the site could as
well be set up to promote lucrative affiliate offers,
CPA-offers or to
leads in a specific niche which then can
be sold to companies operating in this niche.
You might ask that
the concept of creating a website to make money from it is not
exactly new, so why invent a new phrase for it?
The difference in these two concepts could be said to lie in
the basic intention of the Internet marketer. Traditionally a
website is a means created to promote and sell an already
/service in a specific
niche via the Internet.
A marketer concentrating on the VRE strategy doesn’t have a
product to sell. He starts with the intention to build a
website from which to make money and therefore looks for a
profitable niche. Once he found one he builds a content rich
site which then serves as a platform for the ads to generate
his income. And as soon as he makes profit with the site he
does the same again in another niche. The end goal is something
called a VRE Empire, a whole series of money generating sites
in various niches.
[Virtual comes from Latin virtus = excellence, potency;
originally meant “as far as
essential qualities are concerned”]