Upsell:

Upsell is when you sell another, higher-priced product/service to a client who has already bought from you.

The idea behind it is that you don’t recommend an Upsell to a new customer. You recommend an upsell to your already existing customers – someone who has demonstrated that he has trust in you. Research shows that upselling accounts for increased revenue of an average of 45%.

Most successful Internet marketers confirm that 80% of their income comes from 20% of their customers. That means that (only) every 5^th customer is willing to take a decision and spend considerable amounts of money for additional products as soon as he decided that a marketer’s products can be of great value for him. Especially those are the ones who should be presented with an Upsell offer.

An Upsell can be accomplished in several ways. You can either catch a customers email address when he buys from you for the first time, then send him offers of other products. Or you use your thank-you page, to which the buyer is directed immediately after he completed the payment of his first purchase, as a sales page for your Upsell offer. This method is often used when a customer purchases an ebook and on the thank-you page is offered to also purchase the resell rights to this book as an Upsell.

Example for an Upsell offer on the Thank-You page after a customer purchased CamStudioPro Software. The blue text is supposed to give a reason why a CamStudioPro owner would also profit from the offered product

[ Up- comes from Old English up(p ) = to a higher position;

Sell comes from Old English sellan = to give (in exchange for money)]

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