Traffic Exchange:

The exchange of web traffic on the basis of “if you visit my site I visit yours”.

There are many sites which offer Traffic Exchange as a service to their members and provide a no cost way to acquire visitors. Webmasters simply have to join and submit their own website on a traffic exchange site to participate. They can then earn credits by clicking on ads which direct them to websites of other members. According to their earned credit count they have their website advertised to other users within the exchange. That is, the more they visit other websites the more their own website is advertised to other members.
Certain exchange websites permit you to sell or trade your credits for cash.

These types of programs typically benefit the small business marketers who prefer free or low-budget advertising. On the other hand the quality of the traffic is as low as it can get because the motivation of visitors is not interest in the subject of the site but only to generate credits for their own advertisement. Therefore conversion rates are mostly out-the-bottom.

Traffic Exchanges may not cost money but for sure they cost time and most serious webmasters consider them as a waste of time and stay away.

[Traffic comes from early Italian trafficare = to carry on trade; further origin unclear;

Exchange comes from Vulgar Latin excambiare , ex- = out and cambiare = to barter]

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