Toolbar:

A Toolbar is a set of icons arranged in a horizontal or vertical bar. Clicking on one of the icons starts a useful tool or a special function of a software or program.

In Internet marketing toolbar add-ons for browsers have attracted some interest for marketers. There are a lot of available Toolbars for all kind of specialized interests, e.g. for users interested in financial investments and the stock market, for betters on horse races, for SEO-savvies and many more. Also some of the big Internet companies like Google, Yahoo!, eBay and others provide toolbars for their customers which enable easy access to their pages and functions.

This is also where the distribution of a Toolbar can become an asset to an Internet marketer. If a user has a Toolbar installed which has the links to the marketer’s website in easy reach it can make for repetitive visits from this user.

The SEO-Toolbar as example for a Toolbar add-on. In addition to the possibility to perform Google searches directly from the Toolbar it gives valuable information about the loaded site. In this case the data about www.ebay.com are: 260 pages indexed in Google for the eBay-domain, the site is listed in DMOZ and Google lists 550.000 backlinks. The number of backlinks on Yahoo!, MSN and AOL are not displayed as this is only the light version of the SEO toolbar. This type of information can be of value if competitor’s sites are explored.

[ Tool comes from Old English tol = instrument, implement;

Bar comes from Old French barre = bar, barrier]

Bookmark this page

BlinkListDeliciousDiggFacebookFurlRedditSpurlStumbleuponYahoo My WebGoogle Bookmarks