Testimonial:
A testimonial is a
statement given voluntarily by an individual to affirm the
value of a product
, service or event.
Rave but still credible Testimonials for his product are a
great asset for an Internet marketer and are an indispensable
part of every sales
letter because they
increase conversion
rates. They are mostly in written
form but Testimonials in form of audio or video files are
more and more used.
People don’t like to take risks when buying products, even more
so when they are about to buy a highly priced one. Buying over
the Internet is more risky because there is no possibility to
check or test the product. Together with a credible
money-back guarantee
the best way for a
marketer to overcome this barrier is to provide a series of
Testimonials to tell the potential customer that his product is
worth the price.
Testimonials are so important that before the release of a new
product some marketers give it away for a great discount or
even totally free to a limited number of their subscribers or
to JV
partners for testing purposes only demanding a
Testimonial as an exchange.
This is only a small sample of the
testimonials for John Reese’s Traffic Secrets Course.
Being a relatively high priced product this sales page
includes over 100 audio-, video- and written
testimonials.
[Testimonial
comes from
Latin testimonium
= evidence, proof, testimony;
from Latin testis
=
witness]
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