Template:

A Template is a predesigned document in a format that can be used for a specified purpose. It has blanks in it which are supposed to be filled out with data fitting for a individual situation.
In the area of Internet marketing there are website  templates, email templates, squeeze page templates, sales letter templates and other forms.

For example if an Internet marketer had found 10 websites with related subjects to his own and intended to mail the webmasters to propose a link exchange, he could use an email “link-exchange-proposal”-Template for all 10 with a preformulated text. All left to do for him would be to fill in the email addresses and for each case some individual data which would show that he had actually visited the site and that this wouldn’t be just another spam  type, automated offer.

Website Templates are in great demand. They provide a basic website layout with header, graphics, navigation structure, sometimes even the content is already there – especially when the Templates are designed for AdSense  websites in specific niches . The webmaster only has to customize the blank spots with his domain name and do some changes according his individual preferences.

This is an example for a website template provided by the webdesign software XSite Pro.

The pro of using website Templates is that they save a lot of time. Also some Internet marketers might not be able to build a website. With a Template they can create a professional looking site without having to pay huge sums for a designer.

The downside is that a Template will most probably be used not only by one marketer. Especially with free Templates a lot of webmasters might use websites with the same layout. Search engines could interpret this as duplicate content and make it harder for such sites to rank well. Therefore, when using Templates try to customize them as far as possible to make them unique.

[Template is of unclear origin, probably is a diminutive of temple]

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