Teleseminar:
A
Teleseminar, otherwise known as a teleconference, is a seminar
which is conducted over a telephone conference call, where more
than two people join in a telephone call at the same
time.
In
Internet marketing there are 2 main forms of
Teleseminars:
-
A marketer as the host invites his
customers or subscribers
to a conference call
at a specified time where he – often together
with a guest speaker – briefs the attendees about
marketing basics, successful techniques or a
new product
. In this case most
of the time only the lines of host and guest
speaker would be open and the lines of the
listeners muted to avoid disturbing
noise.
-
A Teleseminar can be done as some
form of question & answer period where an
experienced marketer answers questions of the call
attendees to a certain topic. Here all the lines would
remain open.
Often
the participants with the invitation are given a PIN code to be
able to enter the conference. This is a method of ensuring that
the number of attendees will not exceed the capacities of the
conference call provider. Plus it gives the event some air of
exclusivity and higher importance in the eye of the customers
as not everyone is permitted to attend.
Teleseminars (and webinars
) can be
a great tool to sell new products and to improve the relation
of the marketer to his customers and
subscribers.
[Tele- is from Greek tele = far
(away);
Seminar comes from Latin seminarium = breeding ground, plant
nursery]
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