Squeeze Page:
This part of a
website
, or often only a single page website, with the only
purpose of collecting the email address of a visitor and making
him subscribe to a mailing
list.
Mostly this is done by offering a strong incentive with a
high perceived value for the visitor. This might be a free
ebook, software, a audio- or video-file or a free course
delivered by email. The visitor is supposed to enter his name
and email address and is then given access to a download page
where he can get his free gift. Often there is an intervening
confirmation step to make sure no spamming occurs (see under
entry Double
opt-in).
Example of a Squeeze Page offering a free
e-course as an incentive for the visitor to
subscribe.
[Squeeze
is of unknown origin,
probably imitative;
Page
comes from
Latin pagina
= a column of writing,
akin to pangere
= to fix, make
fast]
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Recommended
Resources:
-
An ebook by landing page expert
Mark Widawer with the best tips and
tricks how to build high
converting
Squeeze
Pages
-
Leadpage
Generator, a membership
service that gives members access to a
Squeeze Page design software with some
amazing features. Watch the videos on
the sales page to find out
more (should you wonder what
this “undefined” in some
sub-headlines means; this link
sends you directly to the
salespage but normally you should
have visited the system's Lead
Capture Page before. Check the
video and you will
understand).
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