Safelist:

A Safelist consists of the name and email addresses of Internet users who have specifically agreed to receive emails from other members on this list. It is basically a community of Internet marketers who have joined to profit from one another by mutually exchanging marketing messages.

There are free and paid forms of Safelists. Paid Safelists either charge a one-time signup fee or a monthly fee. Many of them are moderated which means that each mailing is checked by a live person and either okayed for going out to the list or not.

The advantage of joining a big Safelist is that one could immediately come to a list of thousands of people one can mail to without being accused of spamming  them.

The drawback is that these are not a targeted public because the vast majority would have opted-in to the list in an interest to promote their own products rather than read and respond to the promotions of their fellow list members.

Plus as a Safelist member one has to face the fact of receiving hundreds of mailings every day and that one has to spend a considerable time of the day to clear one’s inbox. Most Safelist services have in their Terms of Service that a bounced email due to a overfilled inbox leads to an immediate cancellation of membership.

These two factors alone, not too much interest in reading the mails and floods of emails coming in each day, make it obvious that only a infinitesimal number of mailings are opened. According to studies the opening rate for Safelist emails dropped from 2% to 0.0002% already 3 years ago.

However, there are still marketers who use the Safelist marketing approach, and use it successfully.

[Safe comes from Latin salvus = uninjured, healthy, safe;

List comes from early Italian lista = a roll of names, strip (of paper)]

 

Bookmark this page

BlinkListDeliciousDiggFacebookFurlRedditSpurlStumbleuponYahoo My WebGoogle Bookmarks