Press Release:

In Internet marketing a Press Release is a document written by a marketer and submitted to the (online) media in the hope it will be published. The content of the Press Release would mostly consist of news about his website or a new product .

If he succeeds in getting his Press Release published it is a very low cost, yet very powerful way of creating traffic  to his website or increasing sales of his product.

The Press Release, of course, would contain a link to one’s website. As online newspapers are mostly highly ranked in the search engines such a link would boost a site’s link popularity and move it up in the search result pages. In addition there will be the traffic directly from readers of the online news who got interested by a well written news story.

The key to writing a Press Release which will be picked up by the media is to write like a journalist, not like an advertiser. The story must not include any sales pitch but needs to sound like an objective, unbiased report of a noteworthy occurrence which is of public interest and it must be written in a style and form that people will enjoy reading it.

Example of a Press Release about Mike Filsaim’s Butterfly Marketing on PR Web. Note that it contains links back to the Butterfly Marketing website.

[Press comes from Latin pressare = to press, usage as a noun extended in the 16^th century to printing machines and in the 19^th century to periodical publishing, journalism;

Release is from Latin relaxare = to loosen, let loose]

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