Pop-up:

A Pop-up is a separate browser window appearing automatically at a specified point when a user opens a website in his browser. Mostly the Pop-up appears right on entering the site, sometimes when leaving the site. Usually it contains some form of advertisement or an opt-in form to subscribe to a mailing list.

With the heavy misuse of Pop-ups by certain sites (Pop-up spamming ) much to the annoyance of Internet users Pop-ups became frowned upon and Pop-up filters or blockers are now standard feature in every browser. Still they are a useful tool for Internet Marketers and moderate use (i.e. not several Pop-ups springing up at once or continuously making it almost impossible for the user to take a look at the site he wanted to see) can lead to good results and improved conversion rates.

Pop-ups today are often used as little squeeze pages with the intention to grab the user’s email address.

Pop-up window on www.landingpagecashmachine.com to capture the user’s email address. There is even an audio file included in the Pop-up.

[Pop originally is imitative, resembling a short sound when something is hit; later, together with suffixes –up or -off the meaning was extended to “something appearing suddenly”]

 

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