Podcast:

A Podcast is an audio file which is intended to be syndicated by special Podcast feeds. For users who have subscribed to a Podcast feed it is automatically downloaded to their computers or portable listening devices like iPods or MP3 players.

This is what a Podcast distinguishes from any other audio file: A user subscribes to a feed once (e.g. a feed for news, sports, business, financial Podcasts or from any other imaginable category) and every new audio file to this feed is automatically downloaded as soon as he is connected to the Internet.

The term Podcast was coined from broadcasting and iPod but is a bit misleading as

1. there is not a broadcasting of an audio message in the usual sense. The audio file is simply made accessible on a server for download by the subscribers who then can play the file whenever they want; i.e. there is no general broadcast at a predetermined schedule.

2. Any device capable of reproducing sounds from a digital audio file can be used to listen to Podcasts, such as MP3 players, PDAs and even the latest generation of cell phones or digital cameras. It doesn’t necessarily have to be an iPod.

As Podcasting is an increasingly popular way of broadcasting communications it becomes an important way of getting one’s sales message out to potential customers.

Directory of available Podcasts on www.podcasting-station.com. Clicking on a category gives a list of Podcast to the chosen subject. You can the listen to sample files and subscribe to the feed if you want.

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