Pixel Advertising (Pixel Site):

This is a web page which is divided up into an array of pixels. These pixels are then sold as advertising space. The pixels purchased can be filled with tiny graphics (or not so tiny if more pixels have been purchased) which are linked to the advertiser’s website .

The original idea came from a British student named Alex Tew, who created the Milliondollarhomepage in August 2005. He sold the 1million available pixels on his page for $1 each. It became a huge success and he earned more than $1million within a few weeks. The last 1.000 pixels were auctioned off on eBay with a winning bid of about $40.000. The reason for this was that at the time when pixels still were available there was huge media coverage and immense traffic which resulted in temporary Google PageRank (PR) of 8 for the Milliondollarhomepage. Therefore many webmasters considered it a good investment to purchase a link from a high traffic PR 8 site.

Screenshot of the Milliondollarhomepage . Moving the mouse over a graphics link a small window appears with a tag to the site the link directs to. To be seen in the upper left corner.

After having been ridiculed in the beginning the Milliondollarhomepage soon began to be copied all over the place when it’s success became evident. But no clone site became only remotely as successful.

There were also variations popping up like 500words.com and clone sites to this idea.

[Pixel is a term put together of pix as short form of picture and el (element);

Site comes from Latin situs = place, position]

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