A Permalink is a url
pointing to a specific blog post in a blog or a specific
thread in a forum.
As these two
types of websites are continuously updated with the newest
content on top and older content being edged out of it's
position on the top page, a Permalink provides a means to
directly access older posts.
From a SEO
viewpoint an important point for an Internet marketer running a
blog is the format of the Permalink. Wordpress, as the most frequently used
blogging platform, uses a default Permalink structure
would stand for the post ID.
provides several setup options to modify the format
The obvious advantage of a Permalink in these
formats is that it contains the post title or even post
title AND category and therefore keywords. This adds
more value to the link in terms of search engine