Niche Marketing:

A niche market consists of a select group of potential customers sharing a common interest or demand.

Niches can be defined on a gradient from quite general to very specific.
For example: From “sport” to more specific “Golfers” to more specific “beginning Golfers trying to learn a correct swing”.

Another example would be the rather sweeping niche “health” to more specific “diet and weight loss” to even more specific “people looking for a special nutrition supplement product or brand”.

Niche Marketing then would consist of

While b) is a matter of day-to-day Internet marketing techniques, a) can be done either by keyword research or by just sharpen one’s awareness in the everyday life to what people are doing, reading, buying etc. or in general what they are interested in.

The wider the addressed Niche is the greater the number of potential customers to promote to. But the competition will be huge as the big companies are heavily populating these market areas, even more so when a lot of money is to be made in this niche. The mortgage- and the debt consolidation-niche would be only two examples fitting in this category.

Niche Marketing is especially interesting for the individual Internet marketer with small budget. The way for him to be successful is, to find a niche which:

1. Is small and untapped enough that it did not yet attract an overwhelming amount of competition, especially not the big companies with big ad budgets.

2. Is not so small that it would be too hard to find the customers at all.

3. There are products/services involved which can be sold for a profitable price and people are willing and able to buy.

Finding a Niche which fulfills all three conditions requires keen observation and know how (or sheer luck) but it can mean a sure way to a considerable online income, providing a marketer knows how to achieve b) above.

[Niche derives from Latin nidus = nest, nidiculare = making a nest;

Marketing comes from Latin mercatus = trading, market]

 

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