Linking:

Linking is the action of getting traffic to one’s website by placing a link on another website directing back to it. The result of a successfully performed Linking action would be called a backlink. Of course, Linking would also mean including a link to another site on one’s own site. But as Internet marketers are mostly interested in traffic to their own site, Linking to them rather means the first mentioned concept of creating backlinks.

There are many ways to accomplish this. Here is a short but not complete list:

• By link exchange. You ask the webmaster of website A to link to you in exchange for a link from your website to A, which would make a reciprocal link.

• Writing an article , adding a resource box at the end which includes your link and submitting it to article directories. You will achieve an even wider distribution if you allow other webmasters to post your article including the unchanged resource box on their website.

• Posting in forums and including your link in your signature.

• Buying links from related sites with a high Google PageRank ^TM (the higher the PageRank the more expensive) through Link Broker Services

• By really caring for great content on your site other webmasters will link to you just because they consider you as an excellent resource for their website visitors.

• Participate in one or many of the Web 2.0 sites like social bookmarking and social network sites

• And last but not least: SEO (Search Engine Optimisation) to get a good ranking in the search engines. This is after all just another link, even if a very important one.

There are 2 competing philosophies about getting website traffic amongst internet marketers which is basicall nothing else than a discussion obout what kind of links are more important. The one say you have to concentrate on the search engines and make it in the top 10 sites listed for a given search phrase, otherwise you might as well quit your internet business.

The others say that only a strategically planned linking campaign to distribute your link all over the net is the real sound linking strategy and can provide you with a constantly increasing traffic independent from the search engines which can potentially and unpredictably change their algorithms whenever they please.

There is a lot in favour of this last argument. Many webmasters who diligently built a fine link directory by exchanging reciprocal links to sites of related subjects (not Link Farms) to help their link popularity with Google found their site crashed from a good position to the nirvana of nowhere in the SERPs after a sudden Google algorithm update which didn’t credit reciprocal links anymore. Correspondingly their traffic from Google ceased over night and they were left with the traffic from their backlinks only. Every webmaster, who concentrates on good search engine rankings only, is in this danger. A sudden change of the search engine's ranking algorithm and his traffic - as well as his income - may cease over night

So a linking campaign can save you from the uncertainties of relying only on the search engine traffic. Plus if done right it does help your search engine rankings, too. If done wrongly it will provide no traffic and will get you banned with the search engines.

[Link comes from Old Danish lænkia = chain]

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