The Internet Marketing Dictionary|Definition Link Popularity

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Link Popularity:

A website’s Link Popularity mainly refers to the number of link s to and from the site. According to SEO experts it is the main factor which search engines use to estimate the relevancy of a website for a given keyword or search phrase. Every search engine develops it’s own mathematical algorithm to determine Link Popularity. The following factors enter into the calculation:

The number of incoming links from related sites very strongly weighed by the importance of the site linking to you (e.g. for Google the PageRank^TM).
The number of outgoing links to other related sites
The internal links from one page to another within a website
The link text (anchor text )

[Link comes from Old Danish lænkia = chain;

Popularity comes from Latin popularis = belonging to the people, populus = people]

Recommended Resources:

One of the best resources on how to do your linking right is Jack Humphrey’s Power Linking Course which is highly recommended.
A $1 report on how to generate plenty of one-way-links to one’s website for free
3waylinks, a link exchange membership service adjusted to modern requirements. As the name implies links are exchanged between 3 parties, not 2. As a result you will not have reciprocal links, for which Google doesn't give credit anymore, but one-way backlinks.
If you don't like to do your Linking yourself or do not have the time, iNetZeal is a good resource to acquire links to your website.

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