Lead Capture Page:

A Lead Capture Page, also called a squeeze page, is a web page with the purpose of acquiring the name and email address of the visitor. Mostly this is done by offering something for free which has a high perceived value as exchange for the visitor filling out the opt-in form on the page. By submitting his data (opting-in) the visitor agrees to receive mailings from the person offering the free gift and thereby becomes a lead .

In order to generate a targeted lead – that is, someone who is interested in the specific subject, the creator of the Lead Capture Page deals in – the gift should have to with the niche  in which the marketer is working and promoting his products. It wouldn’t be wise for someone intending to promote pet care products to offer a free course about the perfect golf swing on his Lead Capture Page because that would give him only a list of golf leads who wouldn’t be interested in his pets products.

Lead Capture Page on thelistfx.comoffering a free report about list building in exchange for an email address including the right to send marketing mails to this address. The page also contains a short audio message from the author. The actual product which is then promoted to the subscribers is a complete course about building and handling big mailing lists.

[Lead, noun use of the verb to lead, comes from Old English lædan = to cause to go with one;

Capture comes from Latin captura = taken, capere = to take;

Page comes from Latin pagina = a column of writing, akin to pangere = to fix, make fast]

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