Keyword:
A keyword is a word or a
phrase from which one can get an idea about the subject of a
document, a website
, speech or any other form of
written or spoken communication.
For example if one would read a list of all the words appearing
in an article and the list would contain “New York”, Hudson”,
“Broadway”, “Big Apple”, you would know that the article is
about New York City. It could be a tourist guide or a route
description to arrive at a certain destination in NY. These
would all be Keywords. Whereas words like “is”, “have”,
“never”, “at” etc. would not count as keywords as they don’t
give any clue about what the author is talking
about.
Keywords play an
enormously important role in Internet marketing because
content is searched for and
found via Keywords. Search
engine users looking for
something online summarize their query into one or a few words
and type these into the search box.
An Internet marketer
has to know what keywords or keyphrases users take when they
search for specific content. Only then can he place his ads
where the users are looking. To find out he applies
keyword
research.
[The origin of
Key
is
unknown;
Word
comes from Old
English word
= speech, talk,
utterance]
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Recommended
Resources:
Free
research tools:
(Note that
these tools are used by very many Internet
marketers. Therefore many who are operating in
the same niche might base their campaigns on
the same keywords. To be able to find keywords
which nobody else has found it is recommended
to invest in more sophisticated programs
OR to study this following $7 report (46
pages) which is the best resource about
keyword research I have yet
seen
The following
tools are not free:
-
Keyword
Elite
, it is recommended to watch
the videos on this page which show
every of Keyword Elite’s features in
action. This is a
little
tutorial
on Keyword Research
in it’s own already.
-
Keyword
Domination
, according to reviews this
program is the most thorough tool on
the market which finds more keywords
than any other tool. Membership site
with a monthly fee.
-
Wordtracker
is the best known Keyword
Research membership site. Lot’s of
helpful features for a monthly
fee
-
Ad Word
Analyzer
is a tool especially designed
for AdWords
advertisers
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