Keyword:

A keyword is a word or a phrase from which one can get an idea about the subject of a document, a website , speech or any other form of written or spoken communication.
For example if one would read a list of all the words appearing in an article and the list would contain “New York”, Hudson”, “Broadway”, “Big Apple”, you would know that the article is about New York City. It could be a tourist guide or a route description to arrive at a certain destination in NY. These would all be Keywords. Whereas words like “is”, “have”, “never”, “at” etc. would not count as keywords as they don’t give any clue about what the author is talking about.

Keywords play an enormously important role in Internet marketing because content is searched for and found via Keywords. Search engine users looking for something online summarize their query into one or a few words and type these into the search box.

An Internet marketer has to know what keywords or keyphrases users take when they search for specific content. Only then can he place his ads where the users are looking. To find out he applies keyword research.

[The origin of Key is unknown;

Word comes from Old English word = speech, talk, utterance]

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