Joint Venture (JV):

A Joint Venture, often abbreviated as JV is an agreement between two or more businesses/corporate bodies to mutually undertake a business project to the benefit of both parties. Such an agreement can last for only one project or for a sometimes lifelong partnership. There are Joint Ventures between mega corporations (for example NBC, ABC and Major League Baseball have formed a Joint Venture and call it The Baseball Network) and also between two single (Internet) marketers.

The reasons for forming a Joint Venture are various. In general they are done because the resources of both partners complement each other so that the goal of a business activity can be accomplished easier, faster and more profitable compared to acting alone.

The most common Internet marketing Joint Ventures are formed when one partner has created a product but has no or only a small list and the other has a big list of targeted subscribers. The agreement being that the product is promoted to the list against a commission for the list owner. In such a case a JV relationship is very similar to the relationship between a product merchant and his affiliates .

The product would have to match the subscriber list, of course. That is, no owner of a list of golf enthusiasts would promote a pet care product to his subscribers and a JV between those two marketers would make no sense.
But a new keyword research tool offered to a list of subscribers of a SEO newsletter would be a perfect match and would comprise a real win-win situation for both partners. The product creator could boost the number of sales and the list owner would earn his agreed share of the sales without much effort.


[Joint comes from Latin junctus, jungere= to join together;

Venture is a short form of adventure and comes from Latin aventura = something about to happen, from advenire = to come about, arrive]

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