Income Stream:

An Income Stream means that there is income flowing in from a specific income generating activity.

Most marketing gurus  advise to generate multiple streams of income, i.e. engaging in several different activities each generating a separate income stream. The idea behind is that if there should be a sudden stop or slump in one stream the other streams are there to compensate the loss or make it at least less painful.

The Internet provides ample opportunities to create several Income Streams. There is affiliate  marketing (marketing different product s from different niches  would already qualify as multiple streams), Google AdSense, CPA  offers, selling goods on eBay  or via one’s own website , becoming a ghost writer for salescopy or web content , mentoring activities, creating a membership site etc. to only name a few. Of course, offline activities as e.g. keeping one’s regular dayjob as well as financial investing would count here as well.

There is, however, a danger in the quest for multiple Income Streams. That is to have too many irons in the fire and doing a little in every activity but nothing effective in any of them and therefore none is generating real income even after considerable investment of time and efforts.
The most successful way in striving for multiple income streams seems to be, to concentrate on oneand focusing all one’s efforts on this one until it reaches a state of providing stable and adequate income. After having reached a point where this activity will remain so without requiring additional attention and work one then can shift focus to another activity.

[Income is from Old English incuman = come in; as a noun meaning arrival, entrance;

Stream comes from Old English stream = a course of water; Indo European base is sreu = to flow]

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