Give-Away:

A product given away to potential customers without demanding any payment for it. Freebie or bonus would be synonym expressions for a Give-Away. The basic idea is to make relationships which results in more prospects and a more effective business. Most often Give-Aways are used as an incentive to make people opt-in  on a mailing list.

Give-Aways can consist of:

• A free ebook or newsletter

• A free sample of a software product or better some sort of a light version which will make it likely that the full version is purchased if the customer likes the product.

• A free physical gift like a book or a watch when a product or service is ordered.

Example for a Give-Away in form of a free additive chapter to a popular  ebook about affiliate marketing.

Another definition of Give-Away is a joint venture campaign – often running for a limited time period - aimed to increase the mailing list of each participant. The start of such a campaign is promoted broadly and every marketer is free to join as a JV partner. He has to contribute a free product as a Give-Away. Visitors of the campaign site browse through the list of Give-Aways. If one of them appeals to them they have to subscribe to the JV partner’s mailing list and then download the product.
The big advantage for marketers participating in such a campaign is that these are heavily promoted and the Give-Away sites receive a lot of traffic. Anyone contributing a valuable product has a chance to grow his list considerably as long as the campaign lasts.

There are some of these Give-Away campaigns which have tradition already like Mark Hendrick’s 12Days of Christmas, Mike Mazzella’s Lightning Give-Away and others.

Example for a JV Give-Away campaign on www.lightninggiveaway.com . The list of free products is more than 30 items long. Clicking on the “Get Gift” link leads to the squeeze page of the gift’s provider where the visitor has to subscribe (mostly double opt-in) to his mailing list. After that he is directed to the download page.

[ Give comes from Old English giefan;

Away comes from Old English aweg, earlier on weg= on or from this place]

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