Freebie:

Something given away for free in an attempt to establish a positive relation to a potential customer or as an incentive to subscribe to a mailing list. This can be a piece of software, an ebook, report, audio- or video file or a free ecourse. Even if it’s no charge the Freebie should still be of high perceived value to the customer otherwise it would harm the reputation of the “spender” and rather create the opposite of a customer eager to buy from him.

Popup offering a mp3-file as a Freebie on Jim Edward’s “I Gotta Tell You”-site. Clicking on the link directs the user to a squeeze page where he has to opt-in to Jim’s mailing list. Only then he gets access to the free audio.

[Freebie is of uncertain origin but perhaps comes from free + bee having to do with the phrase “to put the bee on” = borrowing money without intention to pay it back]

 

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