Ezine:

Ezine, short for electronic magazine, is a periodic publication on a certain niche topic posted on a website or a blog or distributed as email newsletter to confirmed subscribers .
There are free Ezines and paid Ezines.

People publish Ezines because it is a significant and effective business tool to develop relationships within their niche, to keep in touch with their clients/prospects, to build trust and reliability, to position oneself as an expert in a subject and to increase sales.

A successful Ezine with a huge and responsive subscriber base is also an income source in itself because it will attract other Internet marketers eager to advertise in it and willing to pay considerable prices for their ads (see ezine advertising ).

The negative side is that an Ezine publisher has to come up with new, high quality content every day, week, month or in whatever intervals his Ezine is published. This content must be considered as valuable and informative by the subscribers, otherwise they would unsubscribe. The publisher’s list would then shrink and this would mean less circulation of his own messages and lower revenue from advertisers.


[Electronic is from Latin electrum, Greek elektron = amber (because electrical charge was first generated by rubbing amber);

Magazine is of Arabic origin, makhazin = storehouses, in the sense that a magazine publication can be a “storehouse” of information]

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