Doorway Page:

This is a website page which is optimised to get good rankings in the search engines but is not intended to provide content for the visitors or even to be seen by them. Instead visitors are automatically redirected to the page they are supposed to visit without their knowledge. It is a Black-Hat SEO method which often includes some form of cloaking. If detected by the search engine the site containing a Doorway Page will be excluded from the index. There are many other designations for Doorway Page such as Bridge Page, Gateway Page or landing page (this term also has another definition; see under respective entry) and others.

There is also a form of a Doorway Page which is optimised for the search engines but is also supposed to provide acceptable content and site appearance and which doesn’t use automatic redirection.

[Door comes from Old English duru = door and dor = gate;

Way comes from Old English weg , akin to Latin vehere = to carry;

Page comes from Latin pagina = a column of writing, akin to pangere = to fix, make fast]

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