Direct Marketing:

Direct Marketing is a branch of general marketing which stresses the direct contact to individual customers with an advertisement or promotional action and the tracking of their responses. This gives the possibility to analyse the feedback, evaluate the effectiveness of the promotion and according to the result enforce or change it.

Direct Marketing methods would include mailings to letterboxes, emails, phone calls and the use of any other “addressable” media. If an advertisement campaign on one of this channels is started it is then possible to directly relate the responses coming in over a specific time period to this campaign.

This would not be possible when other, not addressable promotion actions would be used, such as TV-, radio- or billboard advertising which would not be Direct Marketing tactics.

The goal of Direct Marketing is to exactly find out what the public needs and wants and how the customer demand could be fulfilled in the best possible way.

[Direct comes from deregere, directus = to align, straighten, guide;

Marketing comes from Latin mercatus = trading, market]

Bookmark this page

BlinkListDeliciousDiggFacebookFurlRedditSpurlStumbleuponYahoo My WebGoogle Bookmarks