Deep Link:

A Deep Link is a link which does not refer to the homepage of a website but directly to one of it’s sub pages.

An example for a deep link would be http://www.hdtvplace.com/product_reviews/samsung rather than just http://www.hdtvplace.com .

Instead of only build links to his homepage a webmaster should also consider to include Deep Links in his linking strategy because of the following reasons:

• He would lead visitors directly to the part of his website with the most relevant content for their needs without them landing on his homepage and then having to search for and navigate to the page of their interest (which they probably won’t do if they can’t find it very easily).

• Link exchange  and building link directories was one of the most popular ways of establishing link popularity for a website with the search engines. Due to changes in search engine algorithms it is not so popular anymore and webmasters tend to just ignore emails with a request of exchanging links. Asking for a Deep Link, however, is still somewhat new and might attract attention, especially if they are offered a Deep Link from one of the content pages instead of one from the dumps of a huge link directory. The ideal is a Deep Link from a relevant content page to a relevant page within another website.

• It is the best way for building up link popularity for your sub pages which might be designed for specific keywords other than the keywords for you home page.

[Link comes from Old Danish lænkia = chain]

 

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