Contextual Advertising:

Contextual Advertising is a form of PPC advertising mainly on websites where an automated system serves ads which are relevant to the page’s content . Therefore it is also called Targeted Advertising.

The best known and first of this kind was Google AdSense followed by Yahoo! Publisher Network and Microsoft adCenter. In recent times even different types of Contextual Ad systems came up like Kontera and also eBay developed it’s Context Ad system.

To be able to display Contextual Ads on a website a webmaster has to sign up with one of the ad networks and then put a piece of code within the source code of his site. The website content and keyword s are then evaluated by the ad supplier (i.e. Google, Yahoo!, Kontera or with whatever company the webmaster cooperates) and text ads relevant to this content are automatically displayed on the site. If a website visitor clicks on an ad the advertiser has to pay the ad network and the webmaster receives a share of the money.

Example for Contextual Advertising. Google AdSense ads on www.hdtvplace.com. You can find another example with context ads from another ad network under ContentLink™ .

Another and widely used form of Contextual Advertising are the sponsored ads on the search result pages of search engines like Google, Yahoo!, MSN and others, which are relevant to the search term the user had typed in. For an example see under Google AdWords.

[Context comes from Latin contexere, contextus = to join together; texere = to weave;

Advertising goes back to Latin advertere = to pay attention to]

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