ContentLink™ :

A ContentLink™ is part of Kontera’s (a provider of advertising services) in-text advertising system and for a website publisher provides the possibility to earn money by including content relevant advertisements on his website.

It works like this:

The publisher embeds some lines of Kontera ad-code in the source code of his website which detects keyword s in the website content which are relevant to ads contained in the Kontera data base. This keyword is then converted into a ContentLink™ with special font color and double underline to give it a unique appearance. Mouse-over such a link opens a little window with the relevant ad text and graphic elements. A click on the ContentLink™ takes the user to the advertiser’s website and generates revenue for the publisher.

Example of a Kontera ContentLink™ on www.hdtvplace.com. The context relevant ad is opened by moving the mouse over the ContentLink™ “digital TV”. The whole ad window is a clickable link which directs the user to the advertiser’s website.

[Content is from Latin continere, contentum = to contain;

Link comes from Old Danish lænkia = chain]

 

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