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Content is what you can see when you load a website in your Internet browser and what makes you either stay on the website or leave right away, depending on the fact if it is relevant to what you were looking for, informative and useful. Content may consist of text, graphics and – as broadband connection and transfer rates are steadily increasing – more and more of audio- and video files. Advertisement does not count as content.

Content decides whether your website is a success or a failure. Neither would a visitor stay on it for more than a few seconds if he wouldn’t find something intriguing, useful or amusing, nor would you be credited with a good search engine ranking if your Content isn’t relevant for your specific keyword s or is the same as on many other website (duplicate content).

There are several ways to find or procure Content for your website as described under articles . The best one is to produce it yourself or hire a ghost writer. Then you can be certain your Content is unique. Taking Content from other web sources, even without violating any copyright , can be done but only to some small extent. If most of your website consists of duplicate content you at least will receive a low search engine rating.

[Content is from Latin continere, contentum = to contain]


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