Click Rate; Click Through Rate
This term denotes the
relation between the number of times an ad
did appear on the screens of an Internet surfer
impressions) and how many
times it was clicked. A CTR of 1% means that out of 100 persons
who saw the ad 1 clicked on it.
ad clicks :
ad impression x 100% = Click Through Rate (CTR)
For example: An ad
gets clicked 5 times in one day. This seems not too much but
when you compare it to the fact that the page with the ad had
only 15 impressions this makes a stellar CTR of 33%. In this
case the webmaster would have to focus on the problem of
getting more traffic
to his site.
On the other hand 100 ad
clicks on a page which gets 1 million visitors is pretty sad (a
CTR of only 0.1%). The webmaster would have to test and improve
his ad copy as a first priority.
Average CTRs for
banners range around 0.15% (banner blindness). The CTR of ads
mainly depend on the ad copy. 5% is a mark which can very well
be reached with a cleverly worded headline
and text. If the CTR for an ad is too low, attempts
should be made to improve the ad copy.
is imitative, that means the word is
imitating the sound of the action it is supposed to
Rate is of Latin
ratus = to judge]