Recently added Definitions:   Ad Group  -  Blogroll -  Embedded Match  -  Mobile Site -  Placement Targeting  -  Permalink - Smart Pricing
 
Dictionary A-Z >  Definitions C >  Definition Claim



Claim:

Claim as a noun is that part of a sales letter where you give your potential customer some sort of a promise what the offered product or service will do for him if he buys it, what problem it will solve for him, how it will make his life easier and more successful. Quite often it is already part of the sales letter headline .

Claim

Sales Letter for an ebook to successfully plan Google AdWords campaigns containing a strong claim.



A good claim will inspire hope in the customer that he will profit when he buys which is the most important job a sales letter has to perform. If backed up by credible testimonials and a money-back guarantee  you have a good chance that it will lead to a high number of sales.

The watchword of a good claim is honesty! Don’t promise anything you will not be able to deliver with your product. Don’t claim anything unreal. Nothing will harm the reputation as a reliable sales person so much as unreal and false claims which will not hold true.



[Claim comes from Latin clamare = to call, to cry out]

 

 
Bookmark this page
BlinkListDeliciousDiggFacebookFurlRedditSpurlStumbleuponYahoo My WebGoogle Bookmarks

 

Dictionary A-Z Contribute and Profit Blog Articles Disclaimer Contact Privacy Policy

 

 

 

 

 The-Internet-Marketing-Dictionary---New-Definitions 

Click here to be automatically informed when new definitions are added to the dictionary

Copyright The Internet Marketing Dictionary © 2007 - 2008