Blogroll:
A Bolgroll is a
list of links to related websites or
other blogs. Most often it is placed in the
right or left panel of a blog.
The blogowner can
provide a Blogroll of sites which he considers interesting and
valuable information for his visitors as an additional
service.

Example
of a Blogroll on www.nonlinear.ca/blog/
On a blog created for Internet
marketing purposes it is a controversial point if including a
Blogroll is beneficial or not. On the one hand it might lead to
a wider exposure of one's blog through active contribution to
the blogging community. On the other hand a lot of marketers
try to keep the number of links leading away from their
websites or blogs to an absolute minimum as visitors might take
it as a chance to leave.
There is no
conclusive evidence yet to declare adding a
Blogroll either as advantageous for a blog owner or the
opposite.
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Recommended
Resources:
-
Blogging to the
Bank provides a proven
blueprint for implementing blogs that
make money
-
A
$1 report on how to find Blogs
which do not apply the “nofollow” tag
to their comments and how to ethically
use Blog comments to increase website
traffic.
-
www.blogrolling.com
provides a script which allows
including any url to one's Blogroll
with two clicks
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