Blog and Ping:

Ping is a little program used in computer networks. It is applied to establish if other network computers are online and the connection working. It works by sending a signal from one computer to another and records the time the target computer needs to respond as an indicator for the accessibility.

A similar program can be effectively used to automatically notify other websites, especially search engines, whenever a blog is updated with a new post. This pinging device needs to be set up separately for each search engine or a service like pingomatic can be used to ping several at once.

The idea behind this method is, to invite the search engine spiders to visit the blog and to index the new content plus – more important – follow the links included in the post and index the linked to site as well. While it usually can take weeks if not months for a new site to get indexed this time span can be shortened down to 48 hours applying the Blog and Ping method without having to spend money.

Example: An Internet marketer has launched a new site for his abc-product under www.abc.com. To get it indexed in record time he writes a new post to his subject related blog, includes a link to his site and pings the search engines. The spiders visit the blog, index it’s content, follow the link to www.abc.com and index this site as well.

Blog and Ping became very popular and effective in 2005. Unfortunately it was misused by spammers wo massively posted automatically generated, often useless content to blogs and pinged the hell out of the search engines. This type of spam is sometimes referred to as “sping”. Flooded with inferior content the search engines finally had to take measures against it. One of these is that spiders do not automatically follow every link in a Blog anymore. Hence rendering Blog and Ping less effective than it was.

[Ping is imitative, i.e. imitates the sound the word is supposed to describe]

 

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