Internet Service Providers (ISPs)
collect lists of domains or single email addresses. Entries
on these lists are suspected to have distributed spam mails.
Mails from such addresses get a special treatment. They
either are not delivered at all or only with delay or they
are delivered into a special spam folder where the recipient
can collect them if he wants.
someone involved in email
marketing it is extremely important to keep himself out of
such black lists. To get by the spam filters of
individual users and of the ISPs is hard enough and this
makes it difficult to get more than 50% of any bulk
mailing actually delivered to your intended recipients,
even if you are not on a Blacklist.
keep yourself out of Blacklists make sure you mail only
to people who specifically opted-in
to receive your messages. And even
then a bulk mailing may cause difficulties as many people
soon forget that they did opt-in and then complain of
spam when they receive your message. Therefore it is wise
to note in every message how the recipient got on your
list and provide an easy way to unsubscribe should he
chose not wanting to receive any more messages from
also advisable to carefully pick your autoresponder
service. Many offer conditions which
look very good but before you decide for them make sure
that it is not Blacklisted.
[Black is akin to Old
Norse blakkr = black
and blek =
List comes from early
Italian lista = a roll of names, strip