Article:

As far as Internet marketing is concerned an Article is a text document published on websites or article directories with information to a specific topic. To be classified as an Article the document should contain between 300 and 1000 words. Documents with more words are usually called reports and from 5000 words upwards one would talk of an ebook, but there are no clear-cut dividing lines.

For a webmaster eager to promote his website articles serve two major purposes:

1. To fill his website with content which visitors will consider valuable, informative or amusing and which gives them a reason to stay on the site. In addition to that an article should contain content relevant keyword s in search engine friendly keyword density.

2. He can place articles not only on his own website but syndicate them to other sites and article directories (if it was not written by himself he needs to obey copyright regulations, of course). Syndicated articles usually have a resource box at the end in which the author can give a short bio about himself and – most important – add a link to his own website.

It’s a rather loosely agreed upon fact that an article should have around 300 to 1000 words. Shorter or longer articles get easily turned down when submitted to article directories. Texts of 1000 to 3000 words are called reports, longer texts are called mini ebooks or ebooks.

The end of an article on www.articlecity.com. Note that in the Resource Box the author gives permission to republish his article. That means other webmasters can use it on their websites which will give his link an wider distribution.

Getting one’s link distributed by way of writing and syndicating articles is a frequently used method of increasing website traffic . Not only can readers of the article click on the link because they want to learn more but also having one’s article displayed on important article directories and many other websites increases one’s link popularity which is a major indicator for search engines in their evaluation of the relevance of a site. Search engine think is that a site which has many incoming links from important websites must itself be important and therefore assigned a high ranking on the search results page.

That is why marketing with articles is such an important issue for a marketer.

How does one acquire an article?

1. The most straightforward way, of course, is to write them oneself. Unfortunately a great majority of people would never conceive of themselves as being able to write an article which might be interesting for others although that would not be as difficult as they might think.

2. One other possibility is to hire a ghost-writer and pay him for writing it. If you do that make sure that the copyright is also part of the deal. Otherwise you couldn’t syndicate the article with your link.

3. One can look in the many article directories available on the web for articles adequate for one’s own website. As in the screenshot above most authors gladly give permission to use their articles as long as their link is not changed.

4. There are so called Private Label Rights (PLR ) articles. PLR means you can do anything with them you want, e.g. change the content, pass them along as your own and add your own resource box with your link. However, if you can use them anyone else can, too. Article Directories won’t take them as they recognize it as duplicate content (content that has already been published elsewhere). And if you include a PLR article as content on your website which might already be on other sites the search engines recognize this, too and will punish you for duplicate content.

[Article comes from Latin articulus as diminutive of artus = joint, meaning that separate written parts join together to form a whole document such as separate clauses form a legal contract. Sense later extended to a literary composition as separate parts of a journal or magazine]

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