Anchor Text:

That text in an HTML document which is linked to another page within the same or on another website and directs you there if you click on it. Most often it is in different text colour and underlined.

Example: “The NBA Final 2007 San Antonio vs. Cleveland was decided already after game 4.”

Anchor Text here is “NBA Final 2007” which directs the visitor to www.nba.com .

Correct choice of Anchor Text plays a vital role in the SEO (Search Engine Optimization) of a website. Search engines assign major importance to the Anchor Text in links from other sites in evaluating the relevance of a website for a specific keyword . And the keyword you want to rank high for should by all means be included in the Anchor Text of these links.

Supposed you would own the domain www.nba.com and you wanted to make it under the top 10 search results in Google for the search term “NBA Final 2007”. Then it would be a very good idea to place links with above Anchor Text on other related websites.

Would you place an Anchor Text like: ” For more information on the NBA Final 2006 please click here” you would lose most of the SEO effectiveness of this link because the keyword is not part of the Anchor Text.

[Anchor is from Latin ancor;

Text is from Latin textus = structure, context which comes from texere = to weave]

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